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Privacy Policy

Overview

Last Updated: September 23, 2025

This Privacy Policy describes how Bitewell, Inc. (dba the FoodHealth Company) and our subsidiaries and affiliates (collectively, “the Company”, “we”, “us”, or “our”) collect, use, and share your personal information in connection with our websites, APIs, software development kits (SDKs), browser extensions, applications, email and other electronic communications, and any related services, sales, marketing, or events (together, the “Platform”).


We may update this Privacy Policy from time to time. If we make changes that materially affect how we handle your personal information, we will post those changes here and update the “Last Updated” date above. We encourage you to review this Privacy Policy periodically to stay informed about our practices. Your continued use of the Platform after we post changes means you accept those changes.

Section 1: Collecting Personal Information

1.1. Personal information you provide to us.

  • Personal information you provide to us: limited to name or email (e.g., surveys, sign-ups, contacting support) and optional info from feedback forms.

  • Personal information from third parties: limited to data providers or third-party platforms you connect (with reminder that third-party policies apply).

  • Automatically collected: device/browser data, online activity data, extension data, API usage data (logs, keys, usage patterns), SDK telemetry (non-PII unless explicitly enabled), plus cookies/web beacons.

  • About others: you may refer friends/contacts, but only share info with their permission.

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1.2. Personal information from third parties.

We may receive limited personal information about you from third parties, such as:

  • Data providers or information services.

  • Third-party platforms, if you connect them to the Platform (for example, linking an external account or integration).

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1.3. Personal information collected automatically.

We may collect personal information that you choose to provide through the Platform, such as:

  • Contact details, such as your name or email address (for example, if you sign up for updates, enter a contest, or contact us directly).

  • Communications, including questions, feedback, or other messages you send us.

  • Optional information, such as details you choose to provide in surveys, contests, or other voluntary interactions.

1.2 Personal information from third parties

  • We may receive limited personal information about you from third parties, such as:

  • Data providers or information services.

  • Third-party platforms, if you connect them to the Platform (for example, linking an external account or integration).

1.3 Personal information collected automatically

  • When you interact with the Platform, we, our service providers, and our business partners may automatically collect information such as:

  • Device and browser data, including your operating system, browser type, IP address, and general location.

  • Online activity data, such as pages you view, time spent on the Platform, and navigation paths.

  • Extension data, such as high-level information about the websites or domains you visit when using our browser extensions, and how you interact with extension features.

  • API usage data, such as API keys, request logs, IP addresses, and usage patterns. This information is used to monitor service integrity, prevent abuse, and support account management. We generally do not collect personal information through API usage logs, although third-party developers may choose to transmit data to us via the API in accordance with their own practices and agreements.

  • SDK data, such as device type, operating system, app version, and feature usage, which may be collected for analytics and performance monitoring. We do not design our SDKs to collect personally identifiable information unless an integration explicitly enables it.

  • To support this, we and our partners may use technologies such as:

  • Cookies, which store information in your browser.

  • Web beacons (pixel tags/clear GIFs), which measure interactions with our pages or emails.

  • Software development kits (SDKs), which may provide analytics or enable features in our apps or extensions.


1.4. Personal information about others.

  • Users of the Platform may have the opportunity to refer friends, colleagues, or other contacts to us and share their contact information with us. Please do not refer someone to us or share their contact information unless you have their permission to do so.

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To support this, we and our partners may use technologies such as:

  • Cookies, which store information in your browser.

  • Web beacons (pixel tags/clear GIFs), which measure interactions with our pages or emails.

Software development kits (SDKs), which may provide analytics or enable features in our apps or extensions.

Section 2: Use of Personal Information

We may use your personal information for the following purposes and as otherwise described in this Privacy Policy or at the time of collection.

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2.1. To provide our products and services.

For example, we may use your information to:

  • operate, maintain, and improve our websites, APIs, extensions, SDKs, and related services;

  • authenticate you when you sign up for developer accounts or access restricted featuress of the Services;

  • communicate with you about the Services, including sending technical notices, updates, security alerts, and administrative messages;

  • process survey entries, contests, or promotions that you choose to participate in; and

  • respond to your inquiries and support requests.


2.2. To provide your personalized score and food recommendations.

We may use technical information, usage data, and limited profile information you provide to:

  • understand how users interact with our Services;

  • tailor content, insights, or features to your preferences; and

  • improve the design and relevance of our browser extensions and applications.

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2.3. For research and development.

We use aggregated and de-identified information for research and development purposes, including to analyze usage trends, evaluate and improve our Services, and develop new features, products, and technologies.

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2.4. To create anonymous data.

We may create aggregated, de-identified, or otherwise anonymous data from personal information we collect. We make personal information into anonymous data by removing details that reasonably identify you. We may use and share this anonymous data for lawful business purposes, such as analytics, benchmarking, or business intelligence.

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2.5. For marketing and communications.

If you provide us with contact information (such as email), we may use it to:

  • send you Company-related updates, announcements, or promotional materials (where permitted by law)

  • deliver information about Services or features we think may interest you.

You can opt out of marketing communications at any time (see “Your Choices” below).

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2.6. Compliance and protection.

We may use your personal information to:

  • We may use your information to:

  • comply with applicable laws, regulations, and legal processes;

  • maintain the safety, integrity, and security of our Services and related technology assets;

  • protect our, your, or others’ rights, privacy, safety, or property;

  • audit internal processes for compliance;

  • enforce the terms and conditions that govern the Services; and

  • prevent, detect, investigate, and respond to fraud, abuse, unauthorized access, or other harmful activity, including misuse of our APIs, SDKs, or extensions.

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2.7. With your consent.

In some cases, we may specifically ask for your consent to collect, use, or share your information, such as when required by law.

Section 3: Sharing of Personal Information

We may share your personal information with the following third parties and as otherwise described in this Privacy Policy or at the time of collection:

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3.1. Related companies.

Our subsidiaries and affiliates, for purposes consistent with this Privacy Policy.

 

3.2. Service Provider

Companies and individuals that perform services on our behalf or help us operate the Services. For example, service providers may provide hosting, analytics, security monitoring, customer support, email delivery, or marketing services.

 

3.3. Business partners.

We may share information (usually in aggregated or de-identified form) with business partners that work with us to develop, distribute, or integrate our Services.

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3.4. Advertising partners.

If you have provided us with contact information or interact with our websites, we may allow third-party advertising companies to use cookies and similar technologies to collect information about your activity on the Platform and other online services, in order to deliver interest-based ads.

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3.5. Third Party Platforms.

If you choose to connect third-party platforms or integrations (for example, health tracking apps, nutrition apps, or browser-based tools), we may share limited information necessary to facilitate that connection. Please note that we do not control how third parties use your information once shared, and you should review their privacy policies before enabling integrations.
 

3.6 Authorities and others

We may share information with law enforcement, government authorities, and private parties when we believe in good faith that disclosure is necessary or appropriate to:

 

  • ​comply with laws, regulations, or legal processes;

  • protect the rights, property, and safety of the Company, our users, or others; or

  • detect, prevent, or otherwise address fraud, security, or technical issues.

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3.7. Business transferees

In the event of a corporate transaction (such as a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets), your information may be disclosed or transferred as part of that transaction.

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3.8. Other users and the public

If you post or share information publicly through our Services (for example, providing reviews, feedback, or submissions in a public forum), that information may be visible to other users and may be cached, copied, or redistributed by others.

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3.9. Professional advisors

We may disclose your personal information to our professional advisors, such as lawyers, auditors, bankers, or insurers, when necessary for the services they provide to us.

Section 4: Your Choices

You can make the following choices with respect to your personal information.

 

4.1. Access or update your personal information.

You may request access to or updates of personal information you have provided (for example, through surveys, sign-ups, or developer accounts) by contacting us at support@foodhealth.co.
 

4.2. Opt-out of marketing emails.

You may opt out of marketing-related emails by following the opt-out or unsubscribe instructions included in those emails. Even if you opt out, you may continue to receive service-related and other non-marketing communications (such as security notices or administrative updates).
 

4.3. Opt-out of text messages.

If we send you text messages, you may stop receiving them by replying STOP to any message you receive from us or by contacting us at support@foodhealth.co with your request. We may send you a confirmation message to acknowledge receipt of your STOP request.
 

4.4. Third party platforms.

If you choose to connect our Services to third-party platforms (for example, health apps or nutrition integrations), you may use your settings within those platforms to control what information is shared with us. If you revoke our access, certain features of the Services may no longer function

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4.5. Cookies and similar technologiesMost browsers allow you to remove or stop accepting cookies. To do so, follow the instructions in your browser settings. If you disable cookies, some features of our Services may not function properly.


We use analytics providers (such as Google Analytics) to understand usage patterns. You can learn more about Google Analytics here and opt out by installing the browser plugin available here.

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4.6. Advertising choices.

Some third-party advertising networks provide opt-out mechanisms for interest-based advertising. For example, you may visit:

Blocking cookies or using browser privacy tools may also limit the collection of information for interest-based ads.

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4.7. Do Not Track.

Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.
 

4.8. Declining to provide information.

In some cases, we may need to collect certain information in order to provide the Services. If you decline to provide necessary information, you may not be able to use certain features.

Section 5: Security

We use reasonable technical, administrative, and organizational safeguards to protect the information we collect against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. These measures may include encryption, access controls, and monitoring designed to help prevent misuse.


Because most of our Services (such as APIs, SDKs, and browser extensions) operate with minimal or no personal information, we generally store only what is necessary to operate the Services, respond to requests, or comply with applicable law. Operational logs (such as device information, browser type, or API request metadata) may be retained temporarily for security, troubleshooting, and abuse-prevention purposes.

 

No method of transmission over the Internet or method of electronic storage is fully secure, and we cannot guarantee absolute security.
If you are a developer with account credentials or API keys, you are responsible for safeguarding those credentials and ensuring their secure use.

 

If you believe your credentials or interaction with our Services is no longer secure, please contact us immediately at security@foodhealth.co.

Section 6: Other Sites and Services

Our Services may contain links to other websites, applications, or online services operated by third parties. These links are provided for your convenience and do not signify that we endorse or are affiliated with any third party. In addition, our content, APIs, or browser extensions may be embedded or accessed on sites and services not operated by us.


We do not control third-party websites, applications, or services, and we are not responsible for their actions or their privacy and security practices. Other websites and services follow different rules regarding the collection, use, and sharing of your personal information.


If you choose to access a third-party service through our Platform, or connect our Services to a third-party service (for example, logging in with a social media account or connecting to a third-party health or nutrition app), any personal information you provide to that third party will be subject to that third party’s privacy policy.


We encourage you to review the privacy policies of the other websites and services you use.

Section 7: International Transfers of Personal Information

We are based in the United States, and our services—including APIs, browser extensions, and applications—are primarily operated from the United States. If you access the Services from outside the United States, please be aware that any personal information we collect may be transferred to, stored in, and processed in the United States or other countries where our service providers maintain operations.


The data protection laws in these jurisdictions may not provide the same level of protection as the laws in your home country. By using the Services, you consent to the transfer of your personal information to the United States and other jurisdictions where we and our service providers operate, consistent with this Privacy Policy.


Where required by applicable law, we will take steps to ensure that cross-border transfers of personal information include appropriate safeguards, such as contractual commitments, to help protect your data.

Section 8: Children's Privacy

Our Services are not designed for or directed to children under the age of 16. We do not knowingly collect personal information from children under 16, and our APIs, extensions, and applications are intended for use only by individuals who are at least 16 years old (or the age of majority in their jurisdiction, if higher).


If we become aware that we have inadvertently collected personal information from a child under 16 without appropriate parental consent, we will take reasonable steps to delete such information from our records.

 

If you believe that a child under 16 has provided us with personal information, please contact us at privacy@foodhealth.co so that we can investigate and take appropriate action.

Section 9: Notice to California Residents – Your California Privacy Rights

Under California Civil Code sections 1798.83-1798.84, California residents who have an established business relationship with Company are entitled to ask us once a year for information regarding the personal information we have shared, if any, with third parties for their direct marketing purposes. If you are a California resident and would like to submit such a request, please submit your request in writing to the address listed in the section titled “CONTACTING US” below. The request must include your name, street address, city, state, and ZIP code and an attestation that you are a California resident. We are not responsible for requests that are not labeled or sent properly, or that do not have complete information.

Section 10: Notice to Nevada Residents – Your Nevada Privacy Rights

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Nevada Revised Statutes Chapter 603A allows Nevada residents to opt-out of the “sale” of certain types of personal information. Subject to several exceptions, Nevada law defines “sale” to mean the exchange of certain types of personal information for monetary consideration to another person. If you are a Nevada resident who wishes to exercise your “sale” opt-out rights, you may submit a request to us using the contact information listed below.

Section 11: Contacting Us

Please direct any questions or comments about this Privacy Policy or our privacy practices to privacy@foodhealth.co. You may also write to us via postal mail at: The FoodHealth Company, ATTN: Privacy Policy, San Francisco, CA, 94107

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