What We Found.
The FoodHealth Score isn't just data — it's the first measure linking what we buy to how we live.
The American Cart Is Off Course.
The average household FoodHealth Score is 48.9 / 100 — almost 50% below the level associated with long-term health.
What’s in our carts today is driving the nation’s health crisis.
Health Has Sales Momentum.
Across 68 categories, the healthiest products are gaining share in 6 out of 10 - growing 13.5% faster than their peers.
The next decade of growth will belong to brands that make “better” the new baseline.
Equity, Not Excuses.
Adjusted for income, SNAP participants buy food as healthy - and often healthier - than non-SNAP households.
When healthy food is made accessible, people choose it.
Small Swaps, Massive Impact.
If every household replaced just three unhealthy items with healthier choices each week, the national FoodHealth Score would jump +19 points
Let's make healthy the easy decision.
Built from FoodHealth Scores + NielsenIQ Sales Data
All of the health insights from 2025's national grocery receipts. Your next product, policy, or headline should start here.
Download the Report
Download the report.
All of the health insights from 2025's national grocery receipts. Your next product, policy, or headline should start here.
Inside the 2025 Edition
US Household FoodHealth
The fundamentals: How life stage, education and food literacy shape purchasing choice
What’s in a Grocery Cart?
The receipts: Who’s nailing it, who’s not, and what those carts have in common.
Does Health Sell?
Where do shoppers care about health? And where couldn’t they care less?
Shopping Our Way to Better Health
The solution: How small swaps in purchasing habits can lead to better health outcomes
Go beyond the report with FoodHealth Intel.
The FoodHealth Dataset pairs FoodHealth Scores with NielsenIQ sales and household data — revealing how health drives growth.
Benchmarks
Audience: Brands & Private Label Teams
Nutrition data → growth
Understand how your products — and your competitors' — perform on the FoodHealth Scale. Identify ingredient-level opportunities to reformulate, reposition, or lead your category.
Product-level FoodHealth Score analysis
Competitive benchmarking across your category
Reformulation guidance based on ingredient drivers
Build healthier products that outperform.
Benchmarks helps your innovation and R&D teams turn nutrition data into growth.
Velocity
Audience: Retailers & Category Managers
Powered by NielsenIQ
Combines FoodHealth Scores with NielsenIQ sales data to provide insights and show how health-forward products drive category growth and shopper loyalty.
Category-level velocity analysis
Health segmentation of top-performing SKUs
Shopper preference trend insights
See how health sells.
Velocity reveals which categories are winning with the new health-conscious shopper — and how to stay ahead.
Benchmarks
Audience: Brands & Private Label Teams
Nutrition data → growth
Understand how your products — and your competitors' — perform on the FoodHealth Scale. Identify ingredient-level opportunities to reformulate, reposition, or lead your category.
Product-level FoodHealth Score analysis
Competitive benchmarking across your category
Reformulation guidance based on ingredient drivers
Build healthier products that outperform.
Benchmarks helps your innovation and R&D teams turn nutrition data into growth.
Velocity
Audience: Retailers & Category Managers
Powered by NielsenIQ
Combines FoodHealth Scores with NielsenIQ sales data to provide insights and show how health-forward products drive category growth and shopper loyalty.
Category-level velocity analysis
Health segmentation of top-performing SKUs
Shopper preference trend insights