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Question about a Score?

We are  building  a world where diet-related disease does not exist.

bitewell is on a mission to improve the world’s health through food.

People using FoodHealth Score
Woman using FoodHealth Score

welcome to the

FoodHealth Company

HOME OF THE FOODHEALTH SCORE

We are building a world where diet-related disease does not exist.

Kroger Gets Serious About Improving Health Outcomes

May 15  -  Progressive Grocer

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NIQ and FoodHealth Co. Launch Comprehensive Nutrition Scoring Integration

 

June 02 - Nielsen IQ

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FoodHealth Company corrals $7.5M Series A to support pivot

May 05 - Axios

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How NIQ’s New Nutrition Scoring Could Guide Pricing

June 09 - Nosh

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How This Early-Stage Startup Landed Nearly $20 Million in Funding

May 30 - Inc

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FoodHealth Score Color Ranges

The FoodHealth Score is a 1–100 nutrition rating, built by the FoodHealth Company, that combines nutrient density and ingredient quality to show how well a food supports long-term health.

Simplifying Smart Food Choices

Red Onions

So how do we measure all of these variables in one number?

Let’s take a closer look using one of our favorite things, protein bars.

Kind Bar Scored
RX Bar Scored
Over Easy Bar Scores

88

66

39

210 cals

220 cals

200 cals

Three bars, all with similar calories, but very different health profiles.

What does the FoodHealth Score mean and how does it work?

Though it has a similar calorie count to the other bars, this RX Bar scores much higher because of the nutrient density and ingredient quality of the bar!





Though 210 Calories tells us the energy it gives, an 88 tells us the nutrient density has what our bodies need and the ingredients are higher quality.

Let’s look at the highest scoring bar to explain.

 
This bar is high in both protein and fiber, and made of whole food ingredients.
 

Raspberries
RX Bar

 NUTRIENT DENSITY

No added sugar.
High in protein.
Higher fiber to carb ratio.

INGREDIENT QUALITY

Whole food ingredients.
Contains healthy fats & oils.
Only naturally occurring

sodium.

88

Now what about the lowest scoring bar?

Peanut Butter
Kind Bar

39

 NUTRIENT DENSITY

Higher in saturated fat.
Less protein.
Lower fiber to carb ratio.

INGREDIENT QUALITY

8 grams of added sugars.
Contains corn syrup.
Added salt.

We know the calorie count is nearly the same, but the nutrient density & ingredient quality result in a lower score.






It’s what’s in the food, not just the amount of energy it gives.

This KIND Bar is high in saturated fat, which we want to limit, and contains additive ingredients such as corn syrup and palm kernel oil.

Red Onion
RX Bar

88

210 cals

Over Easy Bars

66

220 cals

Kind Bars

39

200 cals

RX Bar

88

210 cals

Over Easy Bar

66

220 cals

Kind Bar

39

200 cals

So how do we measure all of these variables in one number?

Let’s take a closer look using one of our favorite things, protein bars.

Three bars, all with similar calories, but very different health profiles.

Power your organization with the FoodHealth Score.

Join the Movement

Assess

the healthfulness of food

Scale

Drive

informed, intelligent nutrition choices

Apple Checklist

Elevate

the wellbeing of the nation

Plate Icon
Let’s look at the highest scoring bar to explain.

Though it has a similar calorie count to the other bars, this RX Bar scores much higher because of the nutrient density and ingredient quality of the bar!





Though 210 Calories tells us the energy it gives, an 88 tells us the nutrient density has what our bodies need and the ingredients are higher quality.

 This bar is high in both protein and fiber, and made of whole food ingredients.

Raspberries
RX Bar

 NUTRIENT DENSITY

No added sugar.
High in protein.
Higher fiber to carb ratio.

INGREDIENT QUALITY

Whole food ingredients.
Contains healthy fats & oils.
Only naturally occurring

sodium.

88

Peanut Butter
Kind Bar

39

 NUTRIENT DENSITY

Higher in saturated fat.
Less protein.
Lower fiber to carb ratio.

INGREDIENT QUALITY

8 grams of added sugars.
Contains corn syrup.
Added salt.

What does the FoodHealth Score mean and how does it work?

Now what about the lowest scoring bar?

We know the calorie count is nearly the same, but the nutrient density & ingredient quality result in a lower score.
 

 

 

 

 

 


It’s what’s in the food, not just the amount of energy it gives.

This KIND Bar is high in saturated fat, which we want to limit, and contains additive ingredients such as corn syrup and palm kernel oil.

Your body’s unique health needs & goals are factored into your FoodHealth Score.

Woman in a Pink Sweatshirt

88

Preventing Disease

Health Focused

What if you’re managing
a health condition, not just trying to be healthier?

The FoodHealth Scores you saw above were for a generally healthy person, looking to prevent disease. Take a look below at how the highest scoring bar might be better or worse for individuals managing specific health conditions.

Appropriate fiber intake is even more important when thinking about gut health. This condition considers the fiber to carb ratio more closely.

RX Bar

82

Improving Gut Health

Total carbohydrates are important when managing blood sugar impact. This bar contains a moderate amount of carbs.

RX Bar

78

Managing Pre-Diabetes

Here is the original score
But why does it change?

88

Blueberries

Average “good” cholesterol levels are up:

Cholesterol

+1.65

HDL-C
(mg/dL)

Average BMI goes down by:

Weight

-0.88

(kg/m2)

Average HbA1c levels are reduced by:

Diabetes

-0.02%

Average systolic BP levels are reduced by:

Blood Pressure

-0.33

(mmHg)

WHO CAME UP WITH THE RULES?

Dietitians & Data Scientists

Our in-house nutrition and data experts built a whole new approach to scoring food, backed by evidence-based nutrition science and real-world experience for what actually works.


Don’t just take our word for it.

Your body’s unique health needs & goals are factored into your FoodHealth Score.

Woman in Pink Sweatshirt

88

Preventing Disease

What if you’re managing a health condition, not just trying to be healthier?

The FoodHealth Scores you saw above were for a generally healthy person, looking to prevent disease. Take a look below at how the highest scoring bar might be better or worse for individuals managing specific health conditions.

Health Focused

Total carbohydrates are important when managing blood sugar impact. This bar contains a moderate amount of carbs.

RX Bar

78

Managing Pre-Diabetes

Appropriate fiber intake is even more important when thinking about gut health. This condition considers the fiber to carb ratio more closely.

RX Bar

82

Improving Gut Health

88

Here is the original score

But why does it change?

88

WHO CAME UP WITH THE RULES?

Dietitians & Data Scientists

Our in-house nutrition and data experts built a whole new approach to scoring food, backed by evidence-based nutrition science and real-world experience for what actually works.


Don’t just take our word for it.

Blueberries

Improving your FoodHealth Score by 10 points leads to...

Average HbA1c levels are reduced by:

Diabetes

Average BMI goes down by:

Weight

-0.02%

-0.88

(kg/m2)

Average “good” cholesterol levels are up:

Cholesterol

Average systolic BP levels are reduced by:

Blood Pressure

+1.65

HDL-C(mg/dL)

-0.33

(mmHg)

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